Maverick Chocolate Co. hand crafts chocolate bars from ethically sourced beans. Headquartered in Cincinnati, Maverick’s packaging features vintage engravings of intrepid mavericks and their whimsical flying machines, a nod to the company founder’s previous career in the aviation industry.
The distinctive packaging design is a riff on wine bottle labels, suggesting an indulgent treat. The red and black palette is instantly recognizable and stands out in the market. The textured die-cut envelopes fold into reclosable wallets, a unique feature.
Company founder Paul Picton stated, “Your design is a key element to our success. Everyday someone comments on how beautiful our packages are.”
