The Joseph Sears School is a JK-8 public school located in the village of Kenilworth, IL, a suburb of Chicago. It was founded in 1899. The school’s prestigious private-school culture inspires a brand identity that reflects the tradition and excellence valued by the school’s community. This project involved a one-color and full-color update of the school seal, creation of a school logo, a panther mascot, stationery system, and brand style guide.