If you’re looking for color palette inspiration, brandcolors.net is handy resource. It reveals the official hex color codes of brands like Adidas, Dropbox, ESPN, and Google. At the time of this writing, there are 600+ palettes. Select any you’re interested in and download them to...Continue Reading
A long company name is a challenge for a logo designer. Like a big house, long logos are harder to keep clean. Lengthy text can look busy and complicated. The more “stuff” you add to a logo, the harder it is to absorb at a...Continue Reading
A friend recently shared an article about stock photo sites that feature people of color. I got excited! The go-to sites in the graphic design industry mainly show white people as defaults. Though mainstream sites are slowly diversifying, photos representing black and brown people in...Continue Reading
A number of free stock photo sites offering high-quality, high-resolution images have emerged in the last few years. Thank you to the generous photographers who are making their work available! They’re giving schools, non-profits, charities, churches, bloggers, and budget-constrained folks access to some great images....Continue Reading
Why you should say no to some pro bono work, and ask many questions before saying yes. If you’re a graphic designer, you probably get asked to work for free every now and then. The asker is usually a non-profit with no budget, and you...Continue Reading
Nobody needs a third travel mug with a dorky logo on it. The universe already has plenty of corporate water bottles, chip clips and stress balls. Here’s a roundup of more creative promotional items you could give away instead. Put your own branding on them to...Continue Reading
Examples of logos can be useful for clients during a brand identity project. Here’s a roundup of four different types of logos: lettermarks, wordmarks, pictorial marks, and combination marks. Lettermarks Lettermarks are just what they sound like: logos that are made of letters. Whether...Continue Reading
You’ve hired a graphic designer for your project. You’re excited! They’re excited! Now, how do you work with the designer to ensure a great result? Avoid these communication pitfalls to keep thing moving smoothly. Be precise. Don’t give vague direction. When kicking off a...Continue Reading
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