Something I’ve been pondering in my business is how many choices to give clients. I ordered an açaí bowl at a café recently. I had no idea what toppings to add, because I didn’t even know what açaí is, besides trendy. I didn’t feel qualified...Continue Reading
A designer wrote this to me yesterday: “I don’t feel like I’m as creative as others are, and it holds me back from really pursuing design work.” I wrote back: “You mentioned not feeling as creative as other people. I don’t, either. At least, not...Continue Reading
As a brand identity designer, I meet clients with varying attitudes toward branding. Some are excited. These gung-ho clients know that a strong identity can improve their already-great organization. They’re ready to dive in. But there’s another kind of client I love, too: the cautious...Continue Reading
Recently The Creative Group, a staffing agency for creative professionals, interviewed me about working from a home office. See a few photos of my workspace and read the article on the TCG blog. I’ll be relocating soon so I’m going to miss my sunny little corner room. But...Continue Reading
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