The topic of lowercase logos came up recently when I shared a before-and-after image on Instagram. A question was raised: What is my creative reasoning for all lowercase letters in a logo? Great question. Company names are proper nouns. Shouldn’t they always be capitalized in...Continue Reading
A project I completed recently was an update to The Joseph Sears School’s visual identity. Joseph Sears, located in Kenilworth, IL, has a long heritage of excellence but lacked a school logo for everyday use. The school seal, adopted in the 1920s, had been utilized for...Continue Reading
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