Brand identity pricing can vary widely. An agency might charge $50,000 to $250,000, depending on who they are and the scope of the project. But not all businesses need to invest that much. As an independent designer with 20 years of experience, I’m able to bring agency-level design and expertise to the same project that would have a higher cost elsewhere.
Below is suggested pricing for small business clients.
You need just basic brand elements for now, and you’ll take it from here. Click items below for details.
You need the basic elements above, plus a visual theme to build a recognizable brand. The most popular option for growing businesses. Read through an example project. Click items below for details.
Extra materials can be added to the Identity Package to create a Custom Package. Common items include:
Not every business needs every item, so we can include only the pieces you need. Or if you’d like to wait and create these down the road as you need them, book Design Days when you want to knock some items off your list. If you have in-house designers or freelancers, they can also reference your brand guidelines to make these materials for you.
A note about websites:
Web design and development is a speciality in itself, so I recommend that clients hire a dedicated individual or firm for this. The firm can use the style and elements we develop in the Identity Package to create your site.