Brand identity pricing packages

Brand identity pricing can vary widely. An agency might charge $50,000 to $250,000, depending on who they are and the scope of the project. But not all businesses need to invest that much. As an independent designer with 20 years of experience, I’m able to bring agency-level design and expertise to the same project that would have a higher cost elsewhere.

Below is suggested pricing for small business clients.

Logo Package

You need just basic brand elements for now, and you’ll take it from here. Expand items below for details. See an example project.

Brand Finder

Where the real value is! Pre-worksheet and interview with you (and any stakeholders) to define your brand. We’ll explore your vision, goals, audience, how you want them to feel, your company’s personality, unique strengths, competition, and more. This enables us to make a strategy so your new branding will be well-received by your audience.

Logo

This shorthand tag is the cornerstone of your company identity. Options will be tested on mockups to make sure they work in the real world. Final files include any configurations you’d need—horizontal, vertical, color, black and white, etc.

Colors

The colors your brand will be known for, used in your logo. Specs provided.

Coordinating fonts

Fonts are an overlooked way of making your business recognizable. A recommendation for brand fonts that coordinate with your new logo and send the right message.

Brand guidelines sheet

A simple 1-pager that shows your logo versions, color specs, and brand fonts.

$7,500

Identity Package

You need the basic elements above, plus a visual theme to build a recognizable brand. The most popular option for growing businesses. Read through an example project. Click items below for details.

Brand Finder

Where the real value is! Pre-worksheet and interview with you (and any stakeholders) to define your brand. We’ll explore your vision, goals, audience, how you want them to feel, your company’s personality, unique strengths, competition, and more. This lets us make a strategy so your new branding will be well-received by your audience. As you build and promote your business, you’ll use this clarity to shape what it should look and sound like.

Logo

This shorthand tag is the cornerstone of your company identity. Includes any configurations you’d need—horizontal, vertical, color, black and white, etc. Tested on mockups to make sure it works in the real world.

Colors

Your signature logo color, plus a secondary palette of accent colors that express the feel of your brand. Specs provided.

Coordinating fonts

Suggested brand fonts that coordinate with your new logo and send the right message. Includes examples of how to use them in layouts.

Visual theme

To flesh out your brand, you’ll need more elements like shapes, patterns, textures, or unique photography. We’ll choose 3 touchpoints relevant to you (e.g. web home page, social media posts, t-shirt, info sheet, presentation cover, etc.) and mock them up to show your complete brand theme.

Messaging

Options for descriptive or evocative phrases that capture the essence of your business—taglines, headlines, or talking points.

Social profile

A profile image and banner image for your social media accounts. Ready for you to upload so you’ll look consistent online.

Brand guidelines book

A multi-page document that details your visual identity: rules and examples for putting together your logo, colors, fonts, imagery, and messaging so you’ll know how to create new materials going forward.

Starts at $17,000

Custom Package

Extra materials can be added to the Identity Package to create a Custom Package. Common items include: 

  • Company or product naming
  • Presentation deck templates
  • Business cards and letterhead
  • Brochures and info sheets
  • Extra social media post templates
  • Signage
  • Brand swag (t-shirts, stickers, mugs, pens, and fun stuff)

Not every business needs every item, so we can include only the pieces you need. Or if you’d like to wait and create these down the road as you need them, book Design Days when you want to knock some items off your list. If you have in-house designers or freelancers, they can also reference your brand guidelines to make these materials for you.

A note about websites:
Web design and development is a speciality in itself, so I recommend that clients hire a dedicated individual or firm for this. The firm can use the style and elements we develop in the Identity Package to create your site.