Unique branding will make your startup stand out in a crowded field. Many founders take the easy route and tell a designer “just make my logo something like that company’s.” But branding for startups should be much more strategic. Your visual identity should be like a fingerprint or a social security number: no one else has it. That makes sense, because no company is the same as yours. You started it for a reason, you’re passionate about your idea, and you want to connect with an audience that also recognizes that you’re doing something special. When you need branding that’s fresh and original, I can help.
A standard brand identity package contains logo files, fonts, colors, graphic elements, and a brand style guide that sets the direction for all of your future communications. Read about my design packages.
Brand identity concepts for Hansa Airlines, with routes between Canada and India. “Hansa” means “swan” in Sanskrit.
Not all startups are at the right phase to invest thousands on their branding. If you’re still testing your ideas and just need something—anything!—to put on your business card, you could use an inexpensive logo-generating website. You’ll probably end up revamping your branding before long, as you discover you need a more thoughtful brand strategy and better craftsmanship. But you could wait to do this until after you secure more funding.
If you’re a little farther along, and you’re homing in on your target market and positioning, it might be time to invest in brand identity design from a professional. The visual identity we would create together will reflect your brand’s persona, create desire in your customers, impress investors, and set you up to scale easily.
When it comes to branding for startups, here are a couple reasons an individual designer might be better than an agency.
I’m presenting at a conference. Someone came up to me to give me a compliment. It wasn’t about my presentation or resources. It was a compliment on my logo. Ha!