Profile


What I Do

I create visual branding for up-and-coming businesses: logo, business cards, website, social media graphics, brochures and more. Learn more about the process here.

Besides identities for businesses,  I also create surface patterns for fabrics, wallpapers, and more. If you’re looking for designs with a crisp, graphic style, I might be a good fit.

Experience

After earning a Bachelor of Science in Design Communication from the University of Minnesota, I gained experience at a corporate in-house creative department. Several years at a design agency followed before launching my own freelance design studio. I’ve developed identity systems, logos, capabilities brochures, direct mail pieces, print ads, websites, and other marketing materials for a range of organizations, from large corporations and universities, to marketing agencies, small businesses, and non-profits.

Wallpaper, ribbon, dish ware, and textile manufacturers have licensed many designs, and my fabric lines have appeared on bags, apparel, and furniture at Nordstrom, Target, HomeGoods, and the Land of Nod. Take a peek at some of the work here.

For seven years I wrote the blog How About Orange, now archived. A Bloggie web awards finalist for many consecutive years, the site features craft tutorials, DIY projects, free downloads, and decorating ideas. How About Orange received mention at The Huffington Post, Design*Sponge, and Apartment Therapy, was featured on ABC TV, and received press in magazines and newspapers around the world.

Downloads

 One-sheet overview
 Logo design samples


What Clients Say

“Jessica is smart, and her designs reflect a wonderful ability to translate abstract ideas into concrete visuals that make sense for the target audience.”

Read more recommendations and spontaneous outbursts here.