maverick chocolate bar brand design

Maverick Chocolate Co. brand identity

Maverick Chocolate Co. hand crafts chocolate bars from ethically sourced beans. Headquartered in Cincinnati, Maverick’s packaging features vintage engravings of intrepid mavericks and their whimsical flying machines, a nod to the company founder’s previous career in the aviation industry.

The distinctive packaging design is a riff on wine bottle labels, suggesting an indulgent treat. The red and black palette is instantly recognizable and stands out in the market. The textured die-cut envelopes fold into reclosable wallets, a unique feature.

Company founder Paul Picton stated, “Your design is a key element to our success. Everyday someone comments on how beautiful our packages are.” 

Maverick Chocolate business card design
M monogram ornate logo
maverick chocolate wax seal
maverick instagram