Brand identity pricing packages

Brand identity pricing can vary widely. An agency might charge $30,000 to $250,000, depending on who they are and the scope of the project. But not all businesses need to invest that much. As an independent designer with 20 years of experience, I’m able to bring agency-level design and expertise to the same project that would have a higher cost elsewhere.

Below is suggested pricing for small business clients.

Logo Package

You need only the basic brand elements for now, and you’ll take it from here. Click items for details.

Brand Finder

An interview with you (and any stakeholders) to define your brand. We’ll explore your vision, goals, audience, how you want them to feel, your company’s personality, unique strengths, competition, and more. The resulting brief will guide your design, ensuring that it’s the right fit.

Logo

This shorthand tag is the cornerstone of your company identity. Options will be tested on mockups to make sure they work in the real world. Final files include any configurations you’d need—horizontal, vertical, color, black and white, etc.

Signature Color

The color your brand will be known for, used in your logo. Specs provided.

Brand fonts

Fonts are an overlooked way of making your business recognizable. A recommendation for brand fonts that coordinate or match with your new logo and send the right message.

Brand guidelines sheet

A simple 1-page guide that shows your logo versions, color specs, and brand fonts. This reference ensures that your font choices stay consistent, and your brand colors match across different applications. Pantone, CMYK, RGB, and hexidecimal codes provided.

$6,900

Identity Package

You need the basic brand elements, plus recipes for combining them in layouts with images and messaging. Then everything you put into the world will have your signature style. The most popular option for growing businesses. Click items for details.

Brand Finder

An interview with you (and any stakeholders) to define your brand. As you build and promote your business, you’ll need clarity on what it should look and sound like. We’ll explore your vision, goals, audience, how you want them to feel, your company’s personality, unique strengths, and more. The resulting brief will guide your brand’s design and messaging, and keep you focused as you grow.

Logo

This shorthand tag is the cornerstone of your company identity. Includes any configurations you’d need—horizontal, vertical, color, black and white, etc. Tested on mockups to make sure it works in the real world.

Color palette

Your signature logo color, plus a secondary palette of accent colors that express the feel of your brand. Specs provided.

Brand fonts

Fonts are an overlooked way of making your business recognizable. Includes examples of how to use them to make documents look good.

Tagline

Options for descriptive or evocative phrases that capture the essence of your business

Visual theme

Besides the basic elements, brands need a certain photography or illustration style, shapes, lines, custom patterns, or other elements that flesh out a visual system. We’ll choose 3 items relevant to you (e.g. social media posts, t-shirt, a package design, top section of a website, presentation cover, etc.) and mock them up to show how the theme would look in real life. Mockups are for inspiration; they can be made into templates or print-ready files as a separate project or add-on.

Social profile

A profile image and banner image for your social media accounts. Ready for you to upload so you’ll look consistent online.

Brand guidelines booklet

A multi-page document that lays out the strategy behind your brand: your origin story, personality keywords, brand archetype, and more. It also details your visual identity: rules and examples for putting together your logo, colors, fonts, imagery, and messaging so you’ll know how to create new materials going forward.

Starts at $14,900

Custom Package

If you’re ready to build out your brand’s universe, possible add-ons to an Identity Package could include: 

  • Social media templates
  • Presentation templates
  • Signage
  • Packaging
  • Business cards
  • Brochures and info sheets
  • Brand swag (t-shirts, stickers, mugs, pens, and fun stuff)
  • Name generation

If you have an in-house designer or freelancer, they can reference your brand style guide when making materials for you. Or I can create them, since I’ll know your brand inside and out. I can put together a package that includes any finished pieces you need. If you’d like to wait and create these down the road, book Design Days whenever you want to knock items off your list.

A note about websites:
Web design and development is a speciality in itself, so I recommend that clients hire a dedicated individual or firm for this. The firm can use the style and elements we develop in the Identity Package to create your site.