About the Deliverables
Up to three rounds of revisions per project are included in packages. Additional rounds of concepts or revisions will be billed a rate of $100 per hour.
The cornerstone of your company’s visual identity. Three to five logo concepts will be developed and applied to mock products to test how each solution would work in the “real world.” Your favorite option will be selected and refined. You’ll receive a final bundle of logo files suitable for every application, from print to web to promotional items and more.
Primary color palette
A document listing the specifications for the colors in your logo, used by print vendors and web developers to ensure your brand colors will match across different applications. Pantone, CMYK, RGB, and hexidecimal codes provided.
File usage guide
A cheat sheet that explains the differences between the logo file formats you’ll receive: EPS, JPG, PNG, PDF and when to use each one.
Cards created for up to five staff.
A traditional version for professionally pre-printed letterhead, and a matching electronic template set up in Microsoft Word for clients who need to create editable documents that can be saved as PDFs and shared digitally.
Brand style guide
An identity manual that ensures consistency in future communications. It contains logo usage rules, primary color palette, secondary color palette, typography recommendations, and examples of the brand elements correctly used in various applications.
A Squarespace, Wix, or Weebly template customized to match your unique brand, with up to 10 pages of content entered for you — a cost-effective way to a beautiful brochure website, and one that allows you to make your own edits later without any coding experience. Cost of hosting and domain name registration not included.
For sites requiring special functionality (reservations, payments, ordering, etc.) I recommend engaging an outside web developer. I can consult on the project if needed to make sure the end result is cohesive with your brand.
Social media kit
Profile picture, Facebook header, LinkedIn header, Twitter header and background, ready for you to upload.
Additional projects for brand identity clients
Brochures, folders, sales sheets, packaging, menus, signage, labels, and other print materials. I can help you flesh out your visual identity and establish a look and feel for your initial marketing materials. Costs are quoted on a per-project basis.