Why does it matter who designs my logo?
Because your logo is extremely important. It’s the visual face of your business to the public. People can’t help but form an impression of you based on what they see.
Logos are high-visibility projects—they’re on every business card, sign, brochure, ad, website, package, menu, postcard, social media page, and pen you’ll ever produce. Your logo is always at work, 24/7, marketing your business and helping prospective customers form the right impression of you. So you need a designer with the talent and experience to provide you with an outstanding result.
How can I be sure I’ll like what you design?
At the start of your project, we’ll examine your goals and establish a creative brief. This will guide the process and provide boundaries to design within. Since you’re involved in setting those parameters, you can be confident the outcome will be something you asked for.
How do I know we’re a good match for each other?
Not to sound like we’re dating here, but compatibility is important. First, take a look at my portfolio. Does it have the general vibe you’re after? You need a designer whose work matches the aesthetic you’re aiming for.
Next, read reviews from clients. Some of the feedback I’ve been given highlights thoughtfulness, attentiveness, and punctuality. It’s true—I’ll give you my full attention, and I like working with clients who are equally focused. Reviews also mention friendliness and personable…ness. (Is that a word?) Similarly, I like clients who are appreciative and kind. Let’s make something great together, and have a wonderful time doing it!
We’re not in the same city. Can we still work together?
Absolutely. 90% of my clients are not local, so I’m adept at managing projects long distance. I’ll send proofs by email, we can talk on the phone, share our screens (or our faces) on Skype, mail color swatches and samples, or any combination of those. No sweat.
How long does it take to complete a project?
Depending on the number of deliverables involved, usually anywhere from 3 weeks to 3 months.
Can you manage the printing of my project?
Yes. Some clients have trusted print vendors they already use and simply need print-ready files they can take to them. Or, when needed, I can manage the entire printing process for you, recommending vendors, obtaining quotes and seeing your project through to the finish. In this case, I’ll add a small print management fee to the project. You’ll pay the printer’s bill separately, which which saves you money since you won’t incur mark-up charges, and you’ll have a relationship established with the printer so you can easily order reprints directly.
We need a robust ecommerce website or something that’s developed from scratch rather than starting with a template offered by a drag-and-drop editor like Squarespace, Wix, or Shopify. Can you help?
Those aren’t in my wheelhouse, but if we work together on your logo and other pieces, and then you hire a web development firm, it may be possible for me to serve as a consultant on the project to make sure the design is consistent with your visual identity.
Do you offer copy writing?
That’s not a service I typically provide, but I know people!
I already know exactly what I want my logo to look like, and I just need someone to make it for me. Will you help?
In this case you are the designer, and you simply need a technician who can execute your idea using computer software. I’m not the right fit for you.
We’re looking for a designer who will stick with us for the long haul—someone to help us develop our visual identity, and then continue working with us to make small updates to our marketing materials whenever we need it for years to come. Are you that person?
I’m not. Once your core brand elements are established, and those elements are applied to your brochure, website, sales sheets, and other initial pieces, you’ll have lovely templates that can be followed on future projects. You’ll best be served by working with a production artist at that point. He or she will be able to use the tool kit we’ve developed together, and will likely charge you a lower rate for those updates. I can help you with recommendations if you need it.
We already have our branding established. Can we hire you for a smaller project like a postcard or a single ad? Also, we need it really quickly!
I’m afraid not; my work is primarily identity projects. It sounds like you need a designer who focuses on production work. Developing a relationship with someone you can call on for these ongoing needs is your next step.