The Process


After you contact me about your project, I’ll get in touch with you to clarify questions or make any suggestions. Then I’ll send you a proposal in writing. When you’re ready to get started, the process looks like this:

Discovery

In this phase, I’ll gather more information about your company and your project. I’m interested in your goals and objectives, your company’s capabilities and personality, and who your target audience is. I’ll do a bit of research on your industry and take a look at what your competitors are doing.

If you already have an established brand and marketing materials, I’ll review them to get a sense of context for your new project. If you’re creating a new identity from scratch, you might already have a business plan or creative brief I can use for reference. If not, I often provide a questionnaire to learn about your vision and objectives. Information gleaned in the discovery phase sets the direction for the next steps.

Concept Development

Here’s where ideas are visualized. The pencil meets the paper (or the mouse meets the pad). I’ll work up several creative concepts for you that are thoughtful solutions to your design problem—options that make sense and are a great fit for you.

Refinement

From among the concepts presented, you’ll choose your favorite idea to focus on. Then we’ll work on refining it through a series of iterations until it’s just right.

Final Production

When you’ve approved the design, I’ll create the final artwork files and deliver them to you and/or your print vendor. If needed, I’ll contact printers for quotes and manage the printing process for you.

If you have a design project in mind, let me know and I’ll be happy to give you a quote.

Pricing

Because every client’s needs are different and types of projects vary widely, I’ll need more details before quoting a price to you. Most projects are between $1,000 to $5,000. Logos for small businesses start at $1,500.


Case Studies

See the thought process behind selected design jobs — view a few brief case studies.


Downloads

 One-sheet overview
 Logo design samples