Blog — Recent work Category

October 31, 2014

Brand identity for a psychotherapy practice

Wildflower business cards

One of the many projects completed since I last updated this blog was a visual identity for the Wildflower Center for Emotional Health. It’s a brand new practice in Chicago specializing in women’s fertility and postpartum issues, along with support for relationships, self-esteem, anxiety, and work-life struggles.

The first task was to develop a logo using the name and color palette the client had settled on: orange for vitality, grounded with blue for a feeling of safety.

Wildflower logo concepts

Several logo concepts were presented. We refined the leaves on the client’s favorite to form a “W” and paired the mark with friendlier typography.

Wildflower logo

My survey of the branding of mental health practices revealed that most look a bit sad and like a sympathy card: soft colors and photographs of nature. A roundup of Chicago-based counseling practices revealed that we should not put a tree on the new website.

Counseling website design

I suggested instead that Wildflower might take a note from Lululemon or Athleta. Women’s activewear companies promote strength and possibility and show people, not trees. We decided to do the same. Photos could show someone who feels like you do right now, or someone you want to be like someday.

Squarespace website

Website slides

Above are some of the images in the home page slideshow.

Wildflower’s vision is to be a modern center that avoids the stigma of seeking professional help and empowers clients to take an active role in feeling more balanced, alive, and confident. Their new branding will help them accomplish that.

FILED UNDER: Recent work

July 22, 2014

Bean-to-bar chocolate packaging

Maverick Chocolate package

Maverick Chocolate Co. is a new business that hand crafts chocolate bars from ethically sourced beans. When they approached me about designing their visual identity, I jumped at the chance (and secretly hoped for free samples.) Located in historic Findlay Market in Cincinnati, Maverick’s brand salutes gentleman adventurers of yesteryear — those who did things a little differently, just like the company itself. We featured vintage engravings of “mavericks” and their whimsical flying machines on the packaging, a nod to owner Paul Picton’s work in the aviation industry. A different flying contraption is pictured on each flavor of bar along with the tagline, “Bean-to-bar chocolate for the adventurous palate.”

Maverick graphic elements

A bold color palette of black and red distinguishes Maverick from competitors in the bean-to-bar market. Textured die-cut envelopes fold into a reclosable wallet with a high-end feel on par with the superb quality of Maverick’s artisanal product line.

Die cut package

Chocolate bar packaging

FILED UNDER: Recent work

May 30, 2014

What German coziness looks like

Cafe script logos

Client Elena Williams approached me to design an identity for her new café in Newport, KY. A native of Germany, Elena explained that the restaurant and coffee shop should feel like Gemuedlichkeit. I said, “How’s that again?” And she said “German coziness”— people will come and drink cappuccino and eat cakes and pastries and fresh meats and cheeses and salads, and relax and feel comfortable and happy. Lovely!

While the shop was being renovated, we set out to make a logo. The clients had already selected a typeface (above left), but I suggested we explore some alternate designs as well. The original lettering had some legibility issues and, well, some attractiveness issues. BUT it was a great start and helped me see that they were going for a charming script, so I presented some options. And we had a winner.

Katharinas Cafe design work

I applied the logo to business cards, stickers to decorate take-out packaging, gift certificates, storefront signage, and a cost-effective (i.e. free) website template customized to match the new branding. Once the menus were designed and the remodel was complete, Katharina’s Café-Konditorei was up and running and doing a brisk business.

Cafe menu design

Cafe website

A German lesson for the day: Konditorei is the German word for a bakery specializing in pastries and sweets.


FILED UNDER: Recent work

December 12, 2013

Victorian home tour design

Victorian home tour design

The East Row Historic Foundation of Newport, KY asked me to design materials promoting their annual Victorian home tour and tea. Pictured here are posters that hung in local shops, postcard reminders, and the ticket/brochure featuring home histories and a map. Matching yard signs and a large street banner were also printed up.

The neighborhood is full of beautiful, historic homes, and the tour is a great way to explore lovely architecture and enjoy a dose of Christmas decorating. It’s infinitely more satisfying than strolling around at night hoping to find homeowners who’ve neglected to close their curtains. Not that I do that. Okay, I totally do that.

Home tour poster design

FILED UNDER: Recent work

October 29, 2013

My wallpaper in magazines

Magazine sightings

I’ve updated the press page to reflect a few glimpses of my wallpaper designs for Chasing Paper spotted in various magazines. It’s always a huge thrill to see my work in publications, no matter how tiny the mention. And then there’s the opposite of tiny— this portrait of yours truly by Kristyna Archer in CS Interiors. I think that in addition to floor routines, Olympic gymnastics competition should include chair routines. Coach Kristyna put me through the paces: Crouch lower! No, higher! On your toes! Angle the other way! I wanted to steal that cool chair at the end of the session, but figured it would be hard to sneak out under my shirt.

Jessica Jones

FILED UNDER: Recent work

September 27, 2013

Marketing materials for a healthcare institute

Brochure design

This summer I’ve been unpacking and setting up shop in the Cincinnati area. Moving hasn’t affected my business; terrific new clients keep finding me. One is Chicago-based Achara Consulting. Owner Ijeoma Achara is running an extremely successful consulting business and needed materials to promote an upcoming conference for behavioral health leaders. Together we created an informational brochure and coordinating Mail Chimp email blast to promote the event. The look is crisp and contemporary, and the color palette stands out from run-of-the-mill industry communications.

FILED UNDER: Recent work

June 20, 2013

Lotsa patterns

Chasing Paper Sunburst print

Chasing Paper, a new company that manufactures peel-and-stick wallpaper, contacted me to create a pattern for them. Here’s the design they picked — a modern, abstract floral print built from simple shapes. It comes in nine color ways. Find this Sunburst removable wallpaper right here.

Jessica Jones wallpaper

Geometric ribbon dog collars

Bella Bark & Meow sells fancy pet accessories. They needed some geometric designs for a new batch of collars and leashes, so we created these. If I had a vivacious girly dog who enjoyed pink, I’d put this bow tie collar on her. If I lived in Palm Springs with a dog who favored Hollywood Regency decorating and liked sipping cocktails, I’d put this blue semi-circle collar on him. Get ’em here.

Uncommon iPhone cases

Uncommon, purveyor of cases for Apple devices, asked me for a handful of patterns for iPhone, iPad, and iPod cases. Customers can scale these prints up or down, reposition them, and then apply them to their favorite device cases which will arrive on their doorstep in a few days. Pick a design and try it out right here at Uncommon.

FILED UNDER: Recent work

May 13, 2013

A new look for Day Street Designs

Day Street Website After

Day Street Designs is a Chicago business that provides custom-sewn fabric furnishings to interior designers and homeowners. Day Street hired me to update their seven-year-old branding with a new logo, business cards, signs, and web splash page. The objective was to create a more polished look with a logo that’s friendly, a bit quirky, and references mid-century illustration. See the other pieces here in my portfolio.

Day Street Website Before

FILED UNDER: Before and after, Recent work

April 24, 2013

The grass is always greener

CLS landscaping website design

One recently completed project was a redesigned website for CLS Complete Lawn & Landscaping Services. Fiaba Creative contracted me to design the site, and Jenn de la Fuente handled the coding. I gave the client three different design concepts with coordinating copy, and they chose this idea. The home page fills a visitor’s browser window with a rotating expanse of well-manicured grass, stone, and plants. Simple links direct visitors to read more about the company’s services, and the yellow promotion violator can be edited or turned on and off as needed.

That grass looks pretty tantalizing to me right now. I can’t wait for summer weather!

FILED UNDER: Recent work

January 29, 2013

Fabric sightings

Outside Oslo Frond bag

It’s always fun to see where my fabrics end up. Above is the Frond print from my Outside Oslo collection spotted on a camera bag at Ketti Handbags.

Jessica Jones fabric book cover

The Wildflower print made it onto the cover of a sewing book by Deborah Moebes, and some other designs are featured inside. Here’s a handbag made from Tulip fabric.

Tulip print bag

I’ve also received reports of Jessica Jones fabric sightings on TV shows and a Windex commercial. When your stuff is in a Windex commercial, you know you’ve arrived.

FILED UNDER: Recent work

Interesting Links