Most of my projects are larger ones, but a fun little job came along recently. Sew Fine Fabric, a retailer that sells fabrics by the yard on Etsy.com, needed a shop banner makeover. The existing cartoon-like sheep illustration didn’t match the style of the well-curated, contemporary fabrics sold in the shop. After exploring a few options, the client chose to stick with a sheep since it’s familiar to their customers, but we re-drew it in a simple, graphic way for an updated look.
Web banner ads with snippets of the shop’s products coordinate with the new header and send traffic from various craft and sewing blogs.