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June 5, 2012

A sheep gets a makeover

Etsy shop header before image

Most of my projects are larger ones, but a fun little job came along recently. Sew Fine Fabric, a retailer that sells fabrics by the yard on Etsy.com, needed a shop banner makeover. The existing cartoon-like sheep illustration didn’t match the style of the well-curated, contemporary fabrics sold in the shop. After exploring a few options, the client chose to stick with a sheep since it’s familiar to their customers, but we re-drew it in a simple, graphic way for an updated look.

Website banner and ad design

Web banner ads with snippets of the shop’s products coordinate with the new header and send traffic from various craft and sewing blogs.

FILED UNDER: Before and after, Recent work


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